Hello World!

Hello hello - Welcome to my blog! I’m so happy you’re here. I love marketing, and I love fashion. I thought, why not bring the two together? When I think about my “dream job” or my “career goal”, I usually say that it is to utilize my creativity and eye for design to help fashion brands achieve success through innovative marketing strategies.

Now, before I dive into the advertising and marketing content, or I begin rambling about my obsession with the fashion industry, let’s get to know each other a bit more - I’ll start.

I would say my interest and journey with fashion began when I was 7, playing with Barbie all day and night. The best part? Playing dress up. I spent so much money (sorry mum) to buy my Barbie's fancy clothes, and at one point I started DIY-ing them myself, cutting the pants out to make them into shorts, and making dresses out of contact paper and lace from the dollar store. When I got older, I would politely ask (force) my cousins to put on fashion shows with me and then put on a runway show for our family. Needless to say, I loved clothes. Fast forward to today, I’ve enrolled myself into a business program in university, specializing in marketing. I find myself fascinated about how brands present themselves to the world, and more importantly, how fashion brands do. I am obsessed with how a new collection is being introduced. I love analyzing the campaigns they put out, what celebrities they decide to partner with this time, what creative direction they’re taking, how it’s identical or sometimes a complete opposite of what they’re known for.

Every week, I will be sharing my learnings and understanding of advertising and integrated marketing communications and connecting the dots to the fashion world through examples of current trends, events, and happenings in the industry. Fashion is one of the world’s most important industries. In fact, as a market valued at $1.7 trillion dollars as of 2023, it is one of the key value-creating industries for the world economy. Through this website, I hope to have a deeper, more meaningful view on fashion marketing and I intend to share my reflection with you and those interested :)

See you next week,

Erica